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Warburtons toastie loaf - supermarket pricing?

11/01/12

  02:48:08 am, by Value hunter   , 103 words  
Categories: Asda, Tesco, Price rises

Warburtons toastie loaf - supermarket pricing?

Our local asda and tesco, have the same price on a warburton's toastie loaf or £1.35 (As of Jan 2012) - they order these in by the hundreds/thousands every week.
Our local petrol forecourt shop have them at £1.20 - they are consistantly lower in price than asda and tesco - they order in just 30 loaves every week.

If asda and tesco are "saving you money everyday" and stating "every little helps" - why are their prices for a warburtons toastie loaf artificially higher than local independants that buy from a nearby cash & carry (where the current trade price is 92p) and in considerably lower volumes each week?

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