Fighting back against supermarkets

I suffer from the occasional migraine. As with any fellow sufferer, once you find out what can counter it, you keep a stock of the medication in your home, car, etc.
Cocodamol is my preferred choice of medication.

Running very low last week, I nipped into our local Tesco store, to pick up a packet.
"We have the regular branded ones or our own tesco version..." said the lady at the counter.

*Out of principle, I never buy supermarket own brands. Sounds daft I know, but own brand goods are priced at the price that branded products used to be, the branded price is almost always over inflated to give the false impression that the supermarket own brand is good value... which it is not.

I'll take the branded pack please...
"That's £4.66 please!"
HOW MUCH?
"Our tesco own brand is over a pound cheaper?"
You mean they are the price that the branded ones used to be, before your own version came out?
"The branded ones are more expensive because you are paying for their name!"
I don't believe you are correct with that statement!
"It's inflation as well..."
At £4.66 that would make inflation around 50%... I don't think so!

I double checked today with our own local pharmacy. The branded ones are available off the shelf, to the public, for a staggering... £3.11
Proof if it were needed, that tesco is over inflating the price of branded goods to make their own version appear cheaper and good value.
In the case of cocodamol, they contain exactly the same ingredients, the same number of tablets, but now the customer has to pay the same price for their own brand of product (making them more profit) or pay way over the odds for the trusted branded version.

The sooner those in power get a grip of this sharp practice, the sooner the inflation rate will start to fall.